Intuition in Business

This book explores the science behind intuitive decision-making in business and shows how people's innate capacity for intuition can be nurtured and strengthened to maximize performance. It reveals that we have two minds in one brain: an analytical mind and an intuitive mind, which sometimes come to different conclusions about what we ought to do. The author's clear and detailed explanation of the science behind intuition reveals how we can make intelligent use of our intuition to sense and solve our way through a world that is fast-moving, complex, and uncertain.

Format: Hardback
Length: 320 pages
Publication date: 02 February 2023
Publisher: Oxford University Press

This book delves into the science behind intuitive decision-making in business, highlighting how individuals can nurture and strengthen their innate capacity for intuition to optimize performance. We all encounter instances where we confidently make decisions without fully understanding the underlying reasons or mechanisms. In the professional realm, it may be when a job candidate's CV appears to meet all the criteria but still raises doubts: should we conduct further investigation or rely solely on our initial impression? Similarly, in personal situations, we may encounter an apartment that instantly feels right, prompting us to act on our instinct and secure it before it's too late. However, what happens when time is of the essence, and there is limited data available? In this comprehensive volume, Eugene Sadler-Smith explores the reasons why such situations often leave us perplexed and divided. He reveals that, metaphorically speaking, we possess two minds within one brain: an analytical mind and an intuitive mind, which sometimes arrive at different conclusions regarding the best course of action in critical decisions that shape our professional and personal lives. Instead of viewing these two minds as constantly in conflict, Sadler-Smith suggests that we consider them as complementary information-processing systems that have evolved to work together. The central premise of this book is that our analytical mind evolved to solve problems, while our intuitive mind evolved to sense and perceive. Both minds have their limitations and can be both accurate and flawed simultaneously. The author's clear and detailed explanation of the science behind intuition sheds light on how we can harness our intuition to perceive and solve challenges effectively. By understanding the mechanisms behind intuitive decision-making, individuals can enhance their ability to make informed choices that lead to positive outcomes. This book offers valuable insights and practical strategies for leveraging intuition in various aspects of life, including business, personal relationships, and decision-making processes. Whether you are seeking to improve your analytical skills or tap into your innate intuition, this book provides a valuable resource for personal growth and development.

Weight: 640g
Dimension: 242 x 164 x 23 (mm)
ISBN-13: 9780198871569